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Mahindra launches Verito Executive

Mahindra launches Verito Executive

Mumbai: Auto major Mahindra & Mahindra on Monday launched a limited edition of its Verito sedan called Verito Executive, priced in the range of 5.95-7.09 lakh.

The new variant, targeted at corporate professionals or businessmen, will be available in two colors - pearl white and walnut brown, the company said in a statement.

The Verito Executive diesel variants have been priced at 6.94 lakh (Diesel BS3) and 7.09 lakh (Diesel BS4), while the petrol variants with 1.6 litre engine are priced at 5.95 lakh (BS 3) and 5.99 lakh (BS4).

“The launch of the Verito Executive Edition will add a more premium status quotient to the sedan. Together, with the propositions of space and mileage, which Verito is already known for, this new edition will provide premium interior and exterior features to our customers," M&M senior vice president (marketing, automotive sector) Vivek Nayer said.

Just over a year after breaking up its joint venture with the French Renault, M&M had renamed the Logan sedan as Verito this April.

Last April, M&M and Renault had agreed to part ways from their joint venture - Mahindra Renault - that was formed in 2005 to produce and sell the Logan in India as the car failed to meet expectations. M&M agreed to buy out Renault’s 49% stake in the JV for an undisclosed sum.

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