Bira beer left high and dry by supply glitches, fund crunch
Bira 91's parent B9 Beverages will raise $10 million to create an efficient back-end system in bid to ensure the current fiasco is not repeated
New Delhi: Last summer, it was one of the most popular beer in Delhi and Bengaluru. This summer, at most retail outlets Bira 91, the country’s first handcrafted beer, is out of stock. The reasons: the company failed to gauge demand correctly, and the arrangement with its sole bottler in Haryana fell through. Above all, it needed funds.