Home >Companies >News >Zensar Technologies acquires UX design agency Foolproof
London-based Foolproof helps global brands design products based on an understanding of consumer behaviour.
London-based Foolproof helps global brands design products based on an understanding of consumer behaviour.

Zensar Technologies acquires UX design agency Foolproof

The acquisition gives Zensar access to Foolproof's clientele across sectors such as banking and financial services, retail, high technology and oil and gas

Zensar Technologies Ltd, part of the RP Goenka Group, on Wednesday said it agreed to buy user experience (UX) design agency Foolproof Ltd.

London-based Foolproof helps global brands design products based on an understanding of consumer behaviour, Zensar said in a stock exchange filing.

Financial details of the transaction, announced in a filing with stock exchanges, were not disclosed.

“Foolproof’s market leadership in experience design and the strong management team at its helm are strategic to Zensar’s plan to increase market share in this increasingly important space," said Harsh Goenka, chairman of RPG Enterprises and Zensar.

Founded in 2002, Foolproof has around 100 employees in its offices in Norwich, Singapore and London. The acquisition gives Zensar access to Foolproof’s clientele across sectors such as banking and financial services, retail, high technology and oil and gas.

“The importance of consumer experience is growing exponentially today, and we believe investing in experience design will go a long way in earning our clients’ interest, business and most of all their loyalty," said Sandeep Kishore, Zensar’s chief executive and managing director.

The acquisition will fortify Zensar’s digital offerings and furthers the company’s ability to work with chief marketing officers and chief digital officers to improve outcomes for their customers and to drive innovation through design, he added.

Foolproof will operate under its own brand name and will continue to be managed by founders peter Ballard and Tom Wood.

Headquartered in Pune, IT services company Zensar caters to global clients in the manufacturing, retail and hi-tech businesses. The firm employs more than 8,000 people at 29 locations around the globe.

For the financial year 2015-16, Zensar reported revenue of Rs1,245.9 crore, up from Rs1,079.9 crore in the previous year, and a profit of Rs234.2 crore, up from Rs183.1 crore.

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