The world’s media giants, as far as ad revenue is concerned10 min read 08 May 2017, 01:57 AM IST
Google and Facebook are far ahead of Comcast, Baidu, Disney in advertising revenue, accounting for 20% of global advertising expenditure across all media in 2016
Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to a report titled Top Thirty Global Media Owners, published by media agency Zenith, a part of Publicis Media. Between 2012 and 2016, the two companies captured 64% of the growth in global advertising expenditure.
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