Vodafone to introduce brand name in India this week

Vodafone to introduce brand name in India this week

New Delhi: British mobile phone company Vodafone Group PLC. will start using its brand name in India later this week in place of a leading Indian cellular carrier it acquired five months ago, a company statement said Wednesday.

The announcement came as the company completed the acquisition of a 52% controlling stake in Hutchison Essar Ltd., a joint venture company between Hong Kong-based Hutchison Telecommunications International Ltd. and India’s Essar Group.

Vodafone bought the stake held by Hutchison. It will stop using the Hutch brand name from Friday, a company statement said

The brand change is one of the biggest in the country, covering nearly 35 million customers and 400,000 shops across India, it said.

Vodafone paid nearly $11 billion (euro7.87 billion) to Hutchison Telecommunications for the acquisition, the biggest-ever corporate takeover in India.