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Bangalore: Online retailer HomeShop18 said it appointed Vikrant Khanna, a consumer goods industry veteran, as its chief marketing officer.

Khanna, who has worked at Dabur India Ltd, General Mills and Bharti Airtel Ltd, will be the marketing head for HomeShop18’s TV, Web and mobile businesses, the company said in a statement. HomeShop18 is owned by the Network 18 group.

E-commerce companies have increasingly been tapping executives from consumer goods companies for senior management roles as they look to boost marketing and branding capabilities. Earlier this month, online retailer Myntra.com appointed former Nestle India executive Vikas Ahuja as chief marketing officer.

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