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Business News/ Companies / People/  Influencing strategy: Gayatri Reddy

Influencing strategy: Gayatri Reddy

Gayatri Reddy, features editor at ‘Deccan Chronicle’, never loses her cool and keeps her team motivated

Gayatri Reddy, features editor at ‘Deccan Chronicle’. Photo: Getty Images (Getty Images)Premium
Gayatri Reddy, features editor at ‘Deccan Chronicle’. Photo: Getty Images
(Getty Images)

T. Gayatri Reddy became well known to viewers of the Indian Premier League (IPL) in its first five seasons. But now that the Deccan Chargers team has been scrapped amid the financial troubles faced by parent Deccan Chronicle Holdings Ltd, run by father T. Venkattram Reddy, she isn’t likely to be all that visible when the next IPL season starts in April. She has a lower profile in the group as features editor of the group’s Deccan Chronicle newspaper.

“Despite all the news floating about her financially troubled publication, Gayatri never loses her cool and keeps her team motivated," says one of Reddy’s colleagues at Deccan Chronicle who didn’t want to be named.

Gayatri has a bent for writing on travel, fashion, sports and cuisine besides doing celebrity interviews. On Twitter, she regularly expresses her views on sports, especially cricket.

Reddy, who has a B.Sc honours in construction management from the University College of London, was heavily involved with the IPL team right from the start in 2008 as she helped her father build the team and pick the players in line with her strategy, apart from her constant presence at the team’s games. Her glamorous image has prompted a large number of dedicated fan pages on social network sites such as Facebook and Twitter, and at one point her name was among the most searched on Google India.

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Published: 10 Mar 2013, 09:52 PM IST
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