Mumbai: Over the next five years, Marico Ltd, the maker of Saffola and Parachute oils, plans to attain leadership in natural nourishment and male grooming in Asia and Africa with revenues of 10,000 crore, with India continuing to be a strong home market.

In its annual report released on Tuesday, the Mumbai-headquartered company said it plans to achieve this by seeking to win among consumers, trade and talent. Marico has identified five areas of transformation—Innovation, Go To Market Transformation, Talent Value Proposition, IT and Analytics and Cost Management.

International consumer packaged goods business fetched 22% of the Marico Group’s sales in fiscal 2016. The company has operations in 25 countries across the Middle East, South Africa, North Africa, Sub-Sahara Region, Bangladesh and South East Asia and 39% of its workforce comprises non-Indians representing nine nationalities.

In fiscal 2016, Marico reported a net profit of 725 crore, up 26% from a year ago. Revenues grew 7% to 6,132 crore, with volumes growing 7%.

The domestic business reported revenues of 4,755 crore during the year, 7% more than a year ago. The India business delivered 7% volume growth.

In its international operations, Bangladesh is its largest contributor to international revenues, accounting for 45% of the international business followed by South East Asia, which accounts for 25%, Middle East and North Africa at 20% and South Africa at 7%. As such, fiscal 2016 was a tough year for the international business which saw revenue growth of 4% on constant currency basis. “Challenging macros and longer gestation period for some of the transformation steps has resulted in the lower growth," the company said in the report.

Over the past five years, Marico’s topline and net profit recorded a compounded annual growth rate (CAGR) of 16% and 19% respectively, the company said in its annual report.

Leadership in emerging markets has also been area of focus for peer Godrej Consumer products Ltd which now gets close to half of its overall revenues from international operations spread across Africa, Latin America and Asia from categories like hair care, home care and personal wash. In April, the company further broadened its ambition to become a global leader in segments such as insecticides and hair care with the acquisition of US-based Strength of Nature LLC (SON), a hair care products company for women of African descent.

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