HT ties up with Washington Post

HT ties up with Washington Post

New Delhi: Hindustan Times, the English language newspaper published by HT Media Ltd, has entered into an exclusive content partnership with The Washington Post owned by The Washington Post Company in the US.

Mint is a sister publication of Hindustan Times. The partnership, that will be effective from 1 January, 2010, will give Hindustan Times access to reporting from The Washington Post bureaus globally as well as access to its opinion pieces, book reviews and columnists. Hindustan Times can also use content from Washing Post’s magazine Newsweek.

The Washington Post has one of the finest reporting and analysis teams which has won many Pulitzer prizes. HT Media also has a content tie-up with News Corp’s The Wall Street Journal for its business newspaper Mint that was launched in 2007.

The announcement of the deal comes a few months after Hindustan Times was re-designed in July 2009 and given a new masthead and layout. The Washington Post content will appear in the paper under a especially branded space. The content will initially be restricted to the English daily and not be extended to other HT Media publications such as its Hindi daily Hindustan and business daily Mint. Additional terms of the long-term agreement were not disclosed in the statement released by the company.