Amazon’s JV Cloudtail is its biggest seller in India
The joint venture between Amazon India parent and N.R. Narayana Murthy's Catamaran Ventures contributes at least 40% of sales
Bengaluru/New Delhi: Cloudtail India Pvt. Ltd, a joint venture between Amazon.com Inc. and N.R. Narayana Murthy’s Catamaran Ventures, has become the biggest seller or merchant on Amazon India’s platform, underlining how the world’s largest online retailer has used loopholes in the law to deploy a mix of the marketplace and the direct-selling business model in India.