Home >companies >Mahindra launches new Bolero pick-up

Mumbai: Mahindra and Mahindra Ltd, India’s largest utility vehicle maker, launched the Big Bolero Pik-up on Wednesday. Priced at 6.15 lakh for BS III and 6.30 lakh for BS IV variants (ex-showroom, Pune), the new offering, with a payload capacity of 1,500 kg, is low on maintenance and superior to rivals in the segment, the company claims in a statement.

With a 69% market share in the pick-up segment, Mahindra has been the leader in the pick-up category for over a decade.

Though demand for light commercial vehicles was muted for the most part of fiscal 2015-16, industry lobby Society of Indian Automobile Manufacturers expects it to pick up with improving consumption demand and the expected ease of financing.

Sales of such vehicles remained flat in fiscal 2015-16 at 383,000 units, against 382,000 units a year ago.

To be sure, other firms are also gearing for an upturn in the segment after the lull. On 25 April, Eicher Trucks and Buses Ltd launched the Eicher Pro 1049 truck, marking its entry into the sub-five tonne category.

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