ITDC to bring 35 hotels under ‘Ashok’ brand by 2010

ITDC to bring 35 hotels under ‘Ashok’ brand by 2010

New Delhi: State-run India Tourism Development Corporation (ITDC) on Thursday said it is planning to bring up to 35 hotels under the ‘Ashok´ brand by the end of next year as part of its new franchise division.

ITDC, which launched the ‘Ashok Alliance Scheme´ signed a memorandum of understanding (MoU) with hotel Welcome City in Chandigarh and Surat-based Riverfront hotel, bringing the two hotels under the ‘Ashok´ brand.

“We are in talks with number of real estate players, and hoteliers to bring more hotels under the scheme. Our aim is to get as many hotels as possible...may be around 33-35 hotels by the end of next year," ITDC vice president corporate marketing and human resource development Kuldip Verma said.

He said, under the Ashok Alliance scheme, member hotels can use the Ashok brand and benefit from the operational management expertise, marketing inputs and other resources of the ITDC group.

“We will be working under the revenue sharing model with the member hotels...More than the commercial aspect, the primary reason why we are launching this scheme is to fill the gap of our hotels in many parts of the country," ITDC chairman and managing director Parvez Dewan said.

As part of the arrangement, ITDC will be getting 3% of the gross room revenue from the Ashok Alliance scheme, he said while declining to give further details on the financial details.