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Business News/ Companies / Crossroads acquires MeriCAR to scale up garage network
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Crossroads acquires MeriCAR to scale up garage network

Post acquisition, Crossroads will surpass 1,000 branded garages across the country and aims to grow this number to over 5,000 in the next two years

A screen grab of Crossroads India website.Premium
A screen grab of Crossroads India website.

New Delhi: Roadside assistance services firm Crossroads India has acquired the country’s first online car garage aggregator MeriCAR.com to expand its network across the country.

Post acquisition, Crossroads will surpass 1,000 branded garages across the country. It aims to grow this number to over 5,000 in the next two years.

“This acquisition would help us build a branded garages network across India using MeriCAR’s existing network infrastructure," Crossroads chief operating officer Puneet Sharma said.

With MeriCAR team on board, the company would be able to hasten its garage aggregation process, which is seen as a key growth driver going forward, he added. He, however, did not disclose the financial details.

As part of the deal, MeriCAR.com founder Rakesh Sidana will be joining Crossroads and will head a newly created vertical—point of sales and services network.

Established in 2008 as a listing model, MeriCAR created a unique value proposition for helping car owners for repairing and car servicing, the firm said. “Currently, we have 500-plus employees along with affiliated 30,000 partner network and our target is to reach the 1,500 plus employees with the 50,000 partner network mark by 2017," Sharma said.

The company has recently expanded its retail sales teams to energize operations in Maharashtra, Karnataka, Tamil Nadu, Telangana, West Bengal, Gujarat, Uttar Pradesh, Goa, Odisha and Rajasthan.

Crossroads started operations in 1999 and has a business to consumer operations in 12 cities and network presence in 30 cities across the country. PTI

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Published: 22 Feb 2016, 12:36 AM IST
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