Non-profits get social media savvy5 min read . Updated: 27 May 2016, 08:03 AM IST
To create awareness, raise funds and enable CSR efforts, NGOs are tapping the power of social networking sites
Bengaluru: Every day at 11am, a team of five employees at Greenpeace India logs on to Skype for what is called the ‘big listen’. They listen to tides of Internet conversations to find out what is trending on social media and what the world around them is talking about. Once they get an idea of the topics, they put out a series of tweets, Facebook posts and pictures on Instagram. Then using various monitoring tools, they watch the buzz their posts are creating among their followers, in real time.
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