BackHyundai launches Elite i20 at Rs4.89 lakh
The new model boasts of large hexagonal front grille, diamond cut alloy wheels, 285 litre boot space, rear AC vents and a black C pillar
PremiumSwift, Fiat Punto and Volkswagen
Polo, among others. Photo: Mint
New Delhi: Hyundai Motor India Ltd on Monday introduced Elite i20, the next generation of its premium hatchback i20 at a starting price of ₹ 4.89 lakh. The diesel variant will cost ₹ 6.09 lakh. All prices are ex-showroom, Delhi.
Available in a range of seven colours, the new i20 will compete against Maruti Suzuki Swift, Fiat Punto and Volkswagen Polo, among others.
B.S. Seo, managing director and chief executive of Hyundai India claimed the Elite i20 will be a trendsetter model, reflecting the firm’s premium brand direction and fuel Hyundai’s growth in India.
The car comes with two engine options—1.2 kappa petrol and 1.4 litre CRDi diesel engine.
The new i20 boasts of large hexagonal front grille, diamond cut alloy wheels, 285 litre boot space, rear AC vents and a black C pillar.
The Indian unit of the South Korean car maker plans to raise sales at an average annual pace of 15% in the next three years to help the company fully utilize its India capacity of 640,000 units a year and expand its market share in the passenger car segment to 26% from the current 22%. During this period, the firm will introduce at least six new models, including upgrades.
The car maker is trying to counter the challenge posed by rival Honda Cars India Ltd. Honda has introduced four new models—Mobilio, new City, Amaze and Brio—in the past two years. Honda’s Amaze sedan, launched in 2013, has remained highly popular, despite Hyundai introducing the Xcent to counter it. Meanwhile, the new Honda City has ended Hyundai Verna’s dominance in the mid-size sedan segment. Hyundai also does not have a model to counter Honda’s seven-seater Mobilio, introduced in July.
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