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Photo: Ramesh Pathania/Mint
Photo: Ramesh Pathania/Mint

At $15 billion, Tata remains India’s most valuable brand

The value of the Tata brand grew 4% from 2014, according to the Brand Finance India 100 report released on Thursday

Mumbai: The Tata brand remained India’s most valuable at more than $15 billion, according to a study by consultant Brand Finance.

The value of the Tata brand grew 4% from 2014, according to the Brand Finance India 100 report released on Thursday.

“Tata is the world’s 65th most valuable brand. It is the only truly global megabrand originating in India, but there is a new generation of Indian brands following in Tata’s footsteps," Brand Finance said in its an annual study wherein India’s biggest brands are evaluated to determine which are the most valuable.

The Tata group posted a 5.3% jump in revenue for the financial year 2014-15 to $108.78 billion from $103.27 billion the year before, out of which international revenues constituted 68%. The group invested about $10 billion worldwide during the year, and closed the fiscal year with a market capitalization of $134 billion, a 17% increase over the previous year, according to the group.

The top 10 brands also include State Bank of India, LIC (Life Insurance Corp.), Airtel (Bharti Airtel Ltd), Reliance (Reliance Industries Ltd), Indian Oil (Indian Oil Corp. Ltd), Infosys (Infosys Ltd), Larsen and Toubro (Larsen and Toubro Ltd) , HCL (HCL Technologies Ltd) and ONGC (Oil and Natural Gas Corp. Ltd).

“Twenty per cent of the brands in this year’s Brand Finance India 100 are new entries. They come from a wide range of sectors; e-commerce, pharmaceuticals, automobiles, telecom, heavy engineering and banking. This bodes well for the success of Indian industry and demonstrates a growing competitiveness, though established, top-ranked companies will now have to pay even closer attention to the value of their brands," the Brand Finance study said.

Continued investment in customer relationships, technology, advertising and brand strategy will be imperative to stay on top, it said.

“There is increasing competition for places in the Top 100. Emerging sectors like e-commerce, telecommunications, technology and banking services are particularly competitive. Staying in the premier league of brands will require a world-beating product or service, differentiation and a strong vision and mission, including a strong ethical stance. Royal Enfield, Flipkart, Micromax and Sun Pharma are all potentially world-beating powerhouse brands," said Brand Finance India head Ajimon Francis.

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