Inside Flipkart’s complex structure5 min read . Updated: 25 Nov 2014, 12:21 PM IST
Flipkart has devised a complicated maze of inter-connected and purportedly independent entities that receive massive amounts of money it raises to build an integrated e-commerce business
New Delhi/Bengaluru: In 2007, when engineering graduates Sachin Bansal and Binny Bansal (unrelated) opened a site called Flipkart.com to sell books, the business was relatively simple and straightforward.
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