Casio aims big in Indian digital camera market

Casio aims big in Indian digital camera market

New Delhi: Japanese durables maker Casio is aiming to capture more of the Indian digi-cam market as it plans to more than double its points of sale as well the volume sale of cameras in India.

The company, one of the global pioneers in digital photography, is also looking to introduce more models in the country from its global portfolio.

“We are going for a more localised distribution model this year which will see our points of sales more than doubling from the existing 80 to a figure of 200 by March 2010," Casio India head (Sales and Marketing) Kulbhushan Seth told the agency.

He said the company sold 1,000 units of digital cameras in the country last fiscal.

“This year, we are aiming to more than double our sales to 2,500 units on the back of strengthening the retail distribution channel. Compared to our calculator, watches and musical instruments businesses, our camera market in India is still weak and we want to rectify it," Seth said.

Casio is also planning to expand its camera portfolio in the country. It has currently seven ranges in the Indian market at a price band of Rs1,000-55,000.

“We will be launching new ranges every six months. Our next launch will be the FC 100 compact digital, a latest product from our global stable which will be introduced in a month or two," he added.