Zomato halts ‘Meal for Flood relief’ service in Chennai
Zomato says it has decided to pause the programme to avoid its restaurant partners from getting overwhelmed
Chennai: Zomato paused its ‘Meal for Flood relief’ delivery service initiated on Wednesday afternoon for people stranded in submerged parts of Chennai, after getting an overwhelming response from good samaritans in the city.
Zomato said it decided to pause the programme to avoid its restaurant partners from getting overwhelmed.
Deepinder Goyal, founder and CEO of Zomato, tweeted on Wednesday night: “Our users have bought over 55k meals today. Zomato makes it 110k. Didn’t expect this at all. At 110k, we are pausing to ensure our restaurant partners aren’t choked. We want to deliver well on the trust you placed in us. We will find more capacity tomorrow and try to switch this on again. Until then, thanks to all for the incredible support. Faith in humanity restored.”
Under the scheme, if one buys a meal for one in Chennai, Zomato will add another to it and send a meal for two to areas where people are stranded because of the rains and flooding.
There are two meal plans—a meal for two is priced at ₹ 100, while a meal for four is priced at ₹ 200. Both meals will be delivered in half an hour, Zomato had said.
Restaurants like Adyar Ananda Bhavan, Prems Graama Bhojanam, Kolapasi, Dindigul Thalappakati, Nawab Sheikh Biryani, Meat and Eat and others are supporting the initiative.
“Help get food to those affected by #ChennaiRains. We buy a meal for each one you buy here,” said Goyal’s tweet, while initiating the service on Wednesday afternoon. Within four hours, 25,000 meals were bought by users for Chennai. “25k meals ordered by users, 50k once Zomato adds to it. People are ordering 5 times as much for others as they normally do for themselves.” said Goyal on Wednesday.
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First Published:4 Dec 2015, 03:28 PM IST
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