BackDell overtakes HP as top PC vendor in March quarter: IDC report
The firm captured a market share of 23.1%, while HP was reduced to a share of 20.4%
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New Delhi: Dell Inc. overtook Hewlett-Packard Co. (HP) as the top personal computer (PC) vendor in India in the first quarter of 2014, capturing a market share of 23.1%, a report released by the International Data Corporation (IDC) said on Friday.
HP was reduced to a market share of 20.4% after having dominated the Indian PC market in 2013 across all product categories.
Dell said its new “go to market" strategy had worked well for the company.
“We changed our distribution and channel strategy starting January as we reached out to tap commercial clients in tier II, tier III cities," said Indrajit Belgundi, director and general manager of end user computing at Dell’s India unit. “Consolidation is happening in the Indian PC market, so even if the overall market is declining, we see this as an opportunity to expand our reach and coverage."
The company said around 40% of demand for its products was coming from tier II and tier III cities, especially, in the commercial segment.
Belgundi said Dell was looking at promoting products under the PC category, which includes desktops, workstations and notebooks, with end-to-end solutions.
“We are also in the process of making new partners for strengthening our distribution network so that the turnaround time for servicing consumers’ requests can be shortened," he said.
Manish Yadav, market analyst of client devices at IDC India, said: “Dell is doing well in re-energizing their channel focus in both consumer and commercial business. Renewed approach in their go-to-market strategy, product refresh on their commercial portfolio, and deeper penetration in the upcountry markets have been their driving forces in Q1 2014."
Lenovo Group Ltd took the third spot with a 14.9% market share.
India’s PC market registered a 25.2 % decline in the first quarter of 2014 from a year earlier owing to poor end-user demand. Overall, India PC shipments for the three months fell to 2.03 million units.
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