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Business News/ Companies / People/  WPP’s Maxus appoints Sandeep Pandey
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WPP’s Maxus appoints Sandeep Pandey

Sandeep Pandey will build the Maxus data and analytics capability in the region

Sandeep Pandey joined Maxus in the last quarter of 2014 and is part of the Maxus regional management team.Premium
Sandeep Pandey joined Maxus in the last quarter of 2014 and is part of the Maxus regional management team.

New Delhi: Maxus, the six-year-old media network in the WPP Group, on Monday announced the appointment of Sandeep Pandey as the effectiveness head of Maxus Asia-Pacific. In his new role, he will build the Maxus data and analytics capability in the region.

This is a new position for Maxus and is in line with the increased focus of Maxus in the data services and analytics space. Pandey joined Maxus in the last quarter of 2014 and is part of the Maxus regional management team. The announcement was made by Ajit Varghese, regional CEO, Maxus Asia-Pacific in Singapore. Maxus, present in 55 markets, has a global billing of $9 billion.

Pandey will be based in Delhi. He will be responsible for conceptualising, designing and managing the delivery of advanced data-integration and visualisation solutions for clients.

Pandey, a strategy consultant, worked with WPP’s media brand GroupM for 10 years. He has worked with clients from industries as diverse as packaged consumer products and automotive, telecom and retail to insurance, banking, brewery and media, among others.

Announcing the new appointment, Varghese said: “Our focus now will be improving our ability in the integration of big data, social space and brand analytics so that we can connect data with actions and business."

Pandey added that the role gives him the opportunity to work across a wide spectrum of clients, cultures and markets.

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Published: 27 Apr 2015, 12:12 PM IST
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