BackTata Motors to launch light commercial vehicles in Australia
Tata Motors will introduce a range of light commercial vehicles such as pick-up trucks and vans through the dealer
Premium(Hemant Mishra/Mint)
Mumbai:Tata Motors Ltd, India’s largest vehicle maker, has appointed Fusion Automotive Pty Ltd as its distributor for the Australian market.
Melbourne-based Fusion will have exclusive marketing and distribution rights for the Tata Motors brand in Australia. Tata Motors will introduce a range of light commercial vehicles such as pick-up trucks and vans in Australia through the dealer, the company said in a statement.
“This marks an important milestone in the continued expansion of our global footprint," Karl Slym, managing director of Tata Motors, said in the statement.
Fusion Automotive plans to appoint 13 dealers across Australia by the end of the year. Fusion will expand the network across Victoria, New South Wales, Queensland, South Australia and Western Australia over the next 12 months to about 25 dealers.
“The light commercial segment is now the third largest segment of the Australian new-car market, with 13 major brands in the 4x2 and 4x4 categories. We believe there is demand in Australia for a utility range of vehicles with the toughness and value for money equation that Tata Motors products deliver," said Darren Bowler, managing director, Fusion Automotive.
Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!
