Taylor and Shroff targets Rs250 cr turnover

Taylor and Shroff targets Rs250 cr turnover


New Delhi: Eyeing a turnover of Rs250 crore (35 million pounds) by 2012, UK-based wine maker Taylor and Shroff (T&S) is foraying into the Indian market with a diverse portfolio including beer, rum, wines and whiskey.

“We are looking at India as a major opportunity even if wine consumption, currently, is very low. A target of 35-37 million pounds in next four years is what we think we can achieve," T&S Managing Director Nainaz Shroff told PTI.

In the first phase, T&S will launch five wines -- White, Apricot, Red, Cherry and Ginger -- in Delhi (priced at Rs1,622 per bottle), Mumbai (Rs2,427 per bottle) and Bangalore (Rs2,012 per bottle) and in second phase from December 2009, the company would increase its portfolio to over 120 brands.

The company claimed that the wines have been developed especially for the Indian platter, which comprises spicy food.

“T&S has partnered Mumbai-based Aspri Spirits for marketing and distribution across 5,800 outlets including bars, liquor shops and hotels across the country," she said.

T&S, whose primary offering is in the premium category, is looking at touching sales volume of 1.5 million wine bottles in the next two years before it sets up production base in the country.

“Post this volume, we would look at getting an Indian partner to start production in the country," Shroff said.

“Once, we start production here, India will work as a hub for the company to cater to the Middle East, Hong Kong, Singapore, Thailand and China market," T&S Chairman David Carr Taylor said.