New Delhi: Twitter Inc. on Monday named Taranjeet Singh head of sales for its India operations.

Singh will be based at the company’s Gurgaon office and his main responsibilities will include increasing commercial opportunities for Twitter in India and working closely with brands and agencies to maximize the value of real-time marketing on the world’s largest platform for live, public conversations.

Singh has more than 19 years of sales and business development experience and a comprehensive understanding of the media industry. Prior to joining Twitter, he was responsible for revenue and business strategy for BBC World News and the website www.bbc.com. He also worked at various positions at Outlook Publishing (India) Pvt. Ltd, including heading advertising sales and business development in northern India.

“India is a very important market for us—we’ve seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as our country business head," said Parminder Singh, managing director for Southeast Asia, India and Middle East and North Africa, Twitter. “We’ve seen growing momentum from brands and agencies to use Twitter to connect with their audiences in real-time for major events as well as everyday moments in India. Taranjeet will lead our partnership with brands for maximizing their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India."

“I’m excited to be part of the Twitter team in one of the world’s fastest-growing mobile and social media markets. Social media has such a big impact on Indian society today and Twitter is the best way for Indians to stay connected to their interests and their world," said Singh. “We have an amazing opportunity to help the best brands and agencies in India to understand the benefits of real-time marketing on the Twitter platform and make social media an integral element of every brand advertising campaign."

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