Bengaluru: Haptik Inc., a start-up that offers customer support services over mobile-based chat platform, has tied up with Amazon India and Flipkart to bring in revenues by directing traffic and generating sales for the online retailers. Haptik will give product recommendations to users from Amazon, Flipkart and other sites based on customer requests. If a customer buys a product recommended by Haptik, the company will get 4-10% commission of the sales value.

“Users can ask about any product, and we will help them find the best deal and send them a direct link to buy the product," said Aakrit Vaish, chief executive officer (CEO), Haptik. “We’re currently monetising only from Flipkart and Amazon and are in talks with other online retailers as well."

Haptik raised $1 million from venture capital Kalaari Capital in September and is in talks with investors to raise its next round of funds.

Mobile messaging platforms, both on the commerce side and on the social networking side, are gaining popularity the worldover. In March, Facebook Inc. launched Messenger Business, a service that will allow customers to order products on its messenger app. The company also spent a reported $19 billion to buy WhatsApp last year.

Haptik was launched in 2013 to provide customer support services for brands via messaging, a shift from the web-based or call centre-based model. It expects to deal with about 75,000 daily messages by month end, up from about 50,000 daily messages in April.

In February, Haptik entered into a revenue agreement with Swipe Telecom to provide customer support for its users. Of the 200-plus brands on its platform, Haptik has two other revenue-generating partnerships and is looking to increase such deals, Vaish said. The company has signed up Dan Roth, who also worked with Google Inc when it was starting, as an independent advisor.

“While we will keep generating new revenue streams, the bigger goal is customer acquisition," Vaish said.

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