New Delhi: Publicis Groupe-owned advertising agency Law & Kenneth Saatchi & Saatchi on Monday announced that Delna Sethna has been elevated as chief creative officer across businesses. Prior to this, she was leading key brands from agency’s global clients such as P&G and Mondelez India Pvt. Ltd. Sethna is now the creative face of the agency and will continue to report to chief executive and managing partner Anil S. Nair.

Charles Victor, national creative director, has taken over a new role as executive director focusing on business development and integration. Meanwhile, Rahul Nangia, joint national creative director, has resigned to pursue direction. He will continue to work on a consulting basis with the agency on key clients. 

“Delna has proved her creative mettle over and over, across all the brands she has worked for. Her creative and strategic thinking pushes the boundaries of traditional advertising to newer, unexplored areas. She has brought glory to the agency by winning Cannes Gold and D&AD in one single year. She is the perfect person to be heading our entire creative product and I am sure she will only thrive hereon," said Nair in a statement. 

With over two decades in the advertising industry, Sethna has been associated with Law & Kenneth Saatchi & Saatchi since 2014. She joined the agency from Leo Burnett India, where she was the regional creative director for P&G’s sanitary brand Whisper. Sethna has also worked in agencies such as J Walter Thompson, Publicis Ambience and Lowe Lintas.

“Law & Kenneth Saatchi & Saatchi is a wonderful place to grow as a creative professional. It is an organisation where the proverbial glass ceiling doesn’t restrict women. It allows for both people and work to flourish. I look forward to my new responsibilities and creative challenges coming my way. 2018 is going to be about creating great, memorable work for all of us at the agency," said Sethna on her new role. 

Headquartered in Mumbai with offices in Delhi and Kolkata, Law & Kenneth Saatchi & Saatchi employs over 360 people. It offers services like strategic communication, social media and search engine optimisation (SEO), branded content, web technology, brand building, shopper activation and film production. The agency handles the creative mandates of clients, including automobile firm Hero MotoCorp, online furniture retailer Pepperfry, inner wear brand Jockey, Dabur, travel services company Thomas Cook, telecom firm Idea Cellular and water purifier brand Kent RO.

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