The brandy segment looks interesting right now: Jagdale
Jagdale speaks on selling everyone’s favourite home-grown single malt—and where the business really comes from
Bangalore: Amrut Distilleries Ltd, a 65-year-old liquor maker based in Bangalore, is best known for its single malt Fusion, which was rated the world’s third finest whisky by Jim Murray’s Whisky Bible in 2010. But single malt brands, the first of which was launched by Amrut in 2004, contribute just 3% of the company’s revenue, most of which comes from the so-called Indian made foreign liquor (IMFL). In an interview, managing director Neelakanta Rao Jagdale spoke about the challenges of selling an Indian single malt in the West, the company’s plans to increase distribution of the single malt in India, sales targets and the launch of new “semi-premium" brands. Edited excerpts:
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