New Delhi: iProspect India, the digital agency from Dentsu Aegis Network (DAN) Thursday named Rubeena Singh as chief executive officer (CEO). Singh takes over from Vivek Bhargava, who will now be chief executive of DAN Performance Group, leading all the digital performance agencies of Dentsu Aegis Media. She will report to Bhargava.

Singh’s mandate is to lead iProspect India into the next stage of growth, help win new business and increase market share.

“Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect a competitive advantage as the performance industry makes this transition. Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India," Bhargava said in a statement.

A media professional with over 15 years of experience, Singh was chief operating officer (COO) at for over three years, where she spearheaded business strategy, marketing and sales, among others. She has also held various positions in Forbes India, CNBC TV18, CNBC Awaaz, CNN News 18 and News18 India, part of Network18 which owns Moneycontrol. Before joining Network 18, Singh spent four years at Star TV India, where she helped build recognition for Star News in the Hindi news space.

“Macro trends indicate that access and availability of technology is shifting media spends from traditional media to digital media – being at a leading digital agency places you in the centre of this perfect storm, a great position to witness and experience this shift," Singh said.

Founded in 1997, iProspect India offers digital marketing strategies such as paid and natural search, performance display, content generation, conversion optimization, data and insights, social media management among others. The company claims to have over 160 client rosters across different sectors, including brands such as Raymond, American Express and HDFC.