Regional languages give Indian startups a voice of their own2 min read 23 Sep 2018, 08:44 PM IST
As demand for digital content in regional languages picks up in India, domestic startups bet big on voice-enabled virtual assistants
New Delhi: Kavita and Sirish Reddi who moved from the UK to Hyderabad in 2009 often wondered why voice-enabled virtual assistants from both Amazon.com Inc. and Google (Alphabet Inc.) focus primarily on the top 100 million English speakers. “There are not many local language equivalents of Alexa. Even Google has a few languages, but only for phone functions and search, not transactions," Sirish Reddi points out. Sensing a business opportunity, the couple plans to launch Voxta, which they term as a “Mobile Alexa" voice assistant app in Indian languages.