Mumbai: Pune-based online travel start-up TripHobo, which helps users create and search user-generated travel itineraries, on Tuesday announced that it has raised $3 million in series B funding from Mayfield and existing investor Kalaari Capital, the firm said in a press release.

This is the second round of funding for TripHobo in the 12 months after a series A round in July 2014. The funds will be used primarily to invest in R&D, talent acquisition, scaling content and technology integration with the travel ecosystem, the firm said.

TripHobo is a visual trip planner which allows users to choose where they want to travel, suggests attractions, helps plan each trip day in detail and make bookings through the platform. Currently, TripHobo has over 70,000 user-created itineraries and curated content for close to 400 tourist cities worldwide, the release said.

“Being avid travelers, my co-founders and I felt that there was a massive space for innovation in customization of travel. I believe we’ve been vindicated both by our users, who continue to love the product; and our investors, who’ve reposed their faith in our vision. Mayfield and Kalaari bring decades of rich experience in working with and guiding start-ups across the globe and we’ll definitely benefit from that," says Praveen Kumar, chief executive officer at TripHobo.

“The ambition for TripHobo is to be the central point of the trip-planning process by allowing users to plan, optimize and eventually book customized trips by leveraging technology. The founders of TripHobo have demonstrated a keen understanding of the industry and built a scalable platform that has seen great traction over the past year," said Nikhil Khattau, partner, MF Advisors, advisor to Mayfield India.

Travel, as an industry, has been highly attractive for investors. Venture capital (VC) and private equity (PE) funds invested $115.69 million across 13 deals in the travel segment in 2014, much higher than the $8.2 million across nine transactions in 2013, according to data from VCCEdge, the financial research platform of VCCircle.com. Over the last five years, the travel segment has raised $588.09 million from VC and PE funds, data shows.

Some of the firms which raised capital last year include Tripoto.com, TravelTriangle.com, StayZilla.com, WeAreHolidays.com, iTraveller.com, TripHobo.com, Tripvillas.com, Railyatri.com and Seeksherpa.com.

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