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A screen grab of Craftsvilla website.
A screen grab of Craftsvilla website.

Craftsvilla ropes in Manish Kalra from Amazon

Manish Kalra has been appointed chief business officer in Craftsvilla

Mumbai: E-commerce firm Craftsvilla on Tuesday said it has appointed Manish Kalra as its chief business officer.

In his previous role, Kalra was the director of integrated marketing at Amazon India, responsible for overall marketing and building key Amazon brands such as, and Kindle in the country.

“We have appointed Manish Kalra as chief business officer. He will play key role in binding together critical growth functions including overall marketing, product, supply, category management and merchandising," a statement by Craftsvilla said.

Manoj Gupta, co-founder and chief executive officer, Craftsvilla, said, “Manish brings extensive experience in e-commerce space including Amazon and MakeMyTrip, where he played active role in building consumer growth and scaling the businesses in these organizations using innovative and efficient marketing tools and building teams and processes from scratch."

Confirming the transit, Kalra said, “I am very excited to join at this stage in their journey of bringing Indian ethnic products and handicrafts closer to the Indian consumer. We have a huge opportunity in building a world class product and enabling Indian sellers and small business."

In the last four years, has built an ethnic e-commerce marketplace with close to 25,000 artisans and designers across the country. PTI

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