Mumbai: Online retailer Myntra.com has acquired Native5 Software Solutions Pvt. Ltd, a Bengaluru-based mobile app-enabling company, for an undisclosed sum.

Myntra signed an acqui-hire deal in January but the eight-member team of Native5 joined Myntra only in April, according to Ravi Gururaj, chair, Nasscom Product Council. An acqui-hire is usually a buyout of a company to hire a team, and not for the product or the business prospects of the firm. The news was first reported by The Times of India on Wednesday.

Native5 will cease to exist after the deal. The company has already pulled down its website. The team will now be looking to strengthen Myntra’s mobile-only focus. The company was founded in 2011 by Manish Priyadarshi, Barada Sahu, Shamik Datta and Kunal Abhishek.

The company provided tools for app developers that allowed them to do cross-platform development and management, across the existing variety of mobiles and tablets. “The company was incubated in the Nasscom 10,000 Start-ups programme in 2013," added Gururaj. Native5 was also part of the Microsoft Accelerator programme the same year.

This is Myntra’s fourth acquisition. It has previously acquired Exclusively.com, SherSingh.com and Fitiquette.

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