Yatra, Cleartrip use machine learning and bots to boost growth prospects5 min read . Updated: 19 Apr 2018, 10:30 PM IST
Analysts say that travel sites, including Yatra and Cleartrip, are increasingly using machine learning (ML) models to predict customer behaviour. User data is also being used for product development
New Delhi: As the online travel market in India continues its upward trajectory—it is growing at about 11% annually and is expected to touch $48 billion in revenue by 2020, according to a June 2017 report by the Boston Consulting Group and Google Inc.—firms in this segment are ramping up the use of cutting-edge tech tools to boost their business.
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