The acquisition will help GirnarSoft leverage the tools offered by Connecto, run by ThoughtFabrics Solutions, to improve user experience across its websites and apps
Bengaluru: Girnar Software Pvt. Ltd, which runs online auto classifieds firm Cardekho.com, has acquired Connecto, a SaaS (software as a service start-up), in a cash and stock transaction, the company said on Thursday.
GirnarSoft didn’t specify the value of the transaction, its second acquisition in a month after raising an undisclosed amount of funding from Google Capital in March. Earlier this month, the company acquired roadside assistance firm Help On Wheels Pvt. Ltd for an undisclosed amount.
The acquisition will help GirnarSoft leverage the tools offered by Connecto, run by ThoughtFabrics Solutions Pvt. Ltd, to improve user experience across its websites and apps. Founded in November 2013 by Jagmal Singh and Saurabh Mathur, Connecto provides tools and services like a notification engine and an automatic user profile creator, the statement said.
“Connecto will help us create user profiles by tracking user behaviour in real time. These user segments can then be interacted with in a personalised manner via web notifications, specific emails, in-app notifications and chrome notifications," said Amit Jain, co-founder and CEO, GirnarSoft, in a statement.
GirnarSoft, which operates Zigwheels, Gaadi.com, Pricedekho.com and Bikedekho.com, raised $50 million from Hillhouse, Tybourne and Sequoia Capital. Ratan Tata, chairman emeritus of Tata Sons Ltd, and HDFC Bank Ltd have also invested in the company.
“Connecto was established with an aim to unravel the complexities of human engagement on digital platforms. Joining GirnarSoft will allow us to integrate our existing framework into its robust technological infrastructure and enhance user experience," said Mathur.
GirnarSoft has made a strategic investment in Advanced Structures India and acquired companies like Drishya360, Zigwheels.com, Gaadi.com and BuyingIQ. The company has also incubated and invested in CollegeDekho.com.