Mumbai: AirAsia (India) Pvt. Ltd, which expects to start operations by the end of this year, has appointed Amisha Sethi as its chief commercial officer, the airline’s chief executive Mittu Chandilya announced Tuesday on Twitter.

Sethi was earlier at smartphone maker BlackBerry and Bharti Airtel Ltd.

“I am extremely excited about joining the AirAsia India team. We are absolutely committed to bringing affordable fares with a sharp focus on customer safety and quality of service to the Indian market," Sethi said in a company statement.

Sethi is an executive scholar in marketing and sales management from Kellogg School of Management and an MBA in marketing from Amity Business School, India.

“I am thrilled to have someone of her experience and energy to join us and realize our vision to revolutionize the Indian aviation industry," Chandilya said in the statement.

In April, the government cleared Malaysia-based AirAsia’s proposal to invest 80.98 crore in a domestic passenger airline that it’s setting up jointly with Tata Sons Ltd. Other clearances are awaited. AirAsia will hold a 49% stake in the Indian venture, while Tata Sons will own 30%, and Arun Bhatia of Telestra Tradeplace Pvt. Ltd the rest.

Former Tata Consultancy Services Ltd chief S. Ramadorai has been appointed non-executive chairman of AirAsia India, while Ratan Tata has been named chief adviser to the board.

AirAsia, through its operations based in Thailand and Malaysia, already connects Chennai, Bangalore, Thiruchirapalli, Kochi and Kolkata to South-east Asian countries.