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Business News/ Companies / Delegating to get high returns
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Delegating to get high returns

Delegating work to associates allows the median partner to earn over 20% more than they would otherwise

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How can a busy professional become more productive when there is only so much time in the day? One simple answer: Delegate more of what you don’t have to do yourself. This frees up your time so that you can spend it where it is really valuable.

There is nothing new about delegating, of course. But just how valuable is delegation? After all, hiring others to work under you is costly, and coordinating them takes up your time and theirs. These costs are highly visible, while the benefits are sometimes less so. The upshot often is managers doing too much themselves.

So in a recent study my co-author, Luis Garicano, and I decided to quantify the returns of delegation. We turned to the law profession, where partners delegate legal work to associates (and non-legal work to others, though we did not investigate this). We used data from thousands of law offices on how much partners make, how many associates work with them, and how much those associates and other staff cost the firm in salary and benefits. We combined this data with an economic model to estimate how much lawyers benefit when they work with associates.

Looking across partners who work with associates, we find that delegating work to associates allows the median partner to earn over 20% more than they would otherwise. Top lawyers, who have the most skill to leverage, earn at least 50% more. We also show that these returns have increased substantially over time as a series of new technologies—from Lexis to word processors to email and so on—have made delegation easier and less time-consuming. In fact, these gains at the top are so pronounced that they may go a long way towards explaining the increases in income inequality among white-collar workers that have occurred over the last few decades.

Importantly, we find that the partners benefit from delegation even in contexts where it doesn’t come cheap. Legal work is handed to associates who have advanced degrees and have passed the bar, making their labour very costly. But the benefits to partners remain large both because delegating allows them to serve more clients and because clients are willing to pay them more per hour when they are spending less time on routine issues and more on complicated ones. So should you be delegating—and earning—more? Here are some factors to consider.

l Take stock of the constraints on your time. If you are swamped, and especially if you find yourself having to turn down new work, this is a sign that you may not be delegating enough. Consider whether parts of your workload are particularly routine, making them good candidates for delegation.

l Know what to expect from your staff. The employees you delegate to do not need to have skills or knowledge distinct from yours. They don’t even need to possess all of the skills and knowledge that you do. But if they can handle even a small share of your load, delegating may be worth your while, as it will free you up to focus on what only you can do.

l The better you are, the better your staff needs to be. The greater your expertise, the more (and more complicated) problems you will be asked to take on. This means you will have to delegate more, and you will need a larger and more skilled staff. Note that in highly effective organizations, it is not a perk that the most productive folks get the best staff; it simply is the most efficient way to structure workflow. As you yourself gain expertise, insist on support sufficient to leverage your talents.

l Come up with a process that lets you delegate something and be done with it. The point of delegating is to economize with your time. Delegating is useless if you then have to spend time managing the process or answering follow-up questions Delegating well requires efficient, clear communication. Minimize time spent in meetings, but not to the point that you need to have the same conversation twice. And don’t forget to have processes in place—ideally ones that require little of your time—to check your staff’s work so that you can trust it.

l Invest in resources that will make delegation easier. In our research we saw how much new technologies increased the returns on delegation; keep an eye out for resources that could have this effect on you and your team. Don’t skimp on things that lower coordination costs and make collaboration easier. Making delegation as seamless as possible is always a good investment.

Thomas N. Hubbard is the Elinor and H. Wendell Hobbs professor of management and professor of strategy at Kellogg School of Management, Northwestern University.

©2016 Harvard Business Review. All rights reserved.

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Published: 17 Aug 2016, 01:04 AM IST
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