San Francisco: Pinterest Inc. added its first chief operating officer, aiming to scale its advertising business internationally ahead of a potential initial public offering.

The company hired Francoise Brougher, a former executive at Square Inc. and Alphabet Inc.’s Google, for the position. Pinterest makes money from selling ads that appear in its application, which lets people search for, post and save images.

“Brougher will be instrumental in bringing the company through its next phase of growth as it continues to expand its user base internationally and scale its global advertising programme," Pinterest said in a statement. She starts her new job 12 March.

Brougher was most recently Square’s business lead, overseeing the company’s revenue products, international expansion, customer support and partnerships. She joined the electronic-payments company in 2013 after several years at Google and helped expand Square’s customers to include larger, multistore merchants. During Brougher’s time at Square, she also inked deals with software companies to offer the company’s services to larger business that weren’t already customers. Bloomberg