Home / Companies / News /  Arvind Lifestyle adds Ed Hardy to its portfolio

Mumbai: Arvind Lifestyle Brands Ltd, a unit of Arvind Ltd, announced that it has signed a long-term licensing agreement with Iconix Lifestyle India Pvt. Ltd, a joint venture between Iconix Brand Group of the US and Reliance Brands Ltd for Ed Hardy.

Arvind Lifestyle will hold an exclusive multi-year licence to manufacture and distribute Ed Hardy apparel and accessories throughout India.

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