Abu Dhabi to hold road shows in India to attract tourists

Abu Dhabi to hold road shows in India to attract tourists

Dubai: With an eye on India’s growing outbound tourism market, Abu Dhabi will organize road shows in Mumbai, New Delhi and Chennai next week to attract Indian tourists.

Abu Dhabi Tourism Authority’s (ADTA) first road show in India follows on from a successful seven city European road show in July. It begins in Mumbai on 12 September, heads to New Delhi two days later and ends in Chennai on the 16th.

The move comes as India rose, in the first seven months of this year, to become Abu Dhabi’s second largest international source market for hotel guests after the United Kingdom (UK). In terms of guest in the first seven months, India was the third largest international source market after the UK and United States.

“The excellent air access, allied with market proximity and close business and social ties between Abu Dhabi and India, provides us with a strong competitive advantage to capitalize on the undoubted growth potential of India’s outbound tourism market," Dayne Lim, product development director, ADTA said.

According to Lim, the objective of this inaugural road show is, “to showcase Abu Dhabi’s expanding range of hospitality, events and attractions products, strengthen the distribution and packaging channels of these products, as well as deepen our market insights for valuable input to our future product development."