It’s not about auditions, it’s about emotions: Deepak Dhar
Banijay Asia's founder and CEO Deepak Dhar on plans for India and South-East Asia, the evolution of content across film, television and digital platforms in India, and catering to different audience segments in the country
New Delhi: More than a decade ago, when Indian television was all about daily soaps, Deepak Dhar brought reality shows to the country. Spearheading Endemol Shine India, he introduced shows like The Great Indian Laughter Challenge and Bigg Boss to the small screen. Having quit the independent production house last November after an 11-year stint, Dhar moved to Paris-based content creation company Banijay Group last week. The latter, which plans to expand operations to India and South-East Asia, has entered into a 50:50 joint venture with Dhar, as part of which he will head the company’s operations as founder and chief executive officer of the newly created Banijay Asia.