PC brands losing out to global companies, says Gartner

PC brands losing out to global companies, says Gartner

Mumbai, 19 September Personal computers manufactured by global companies have overtaken local Indian-made PCs in terms of sales and growth rates, an industry research body said today.

Indian branded vendors such as HCL Infosystems, Zenith Computers , Wipro and PCS account for only 14% of the Indian desk-based computing market and six percent of the Indian mobile-based computing market in the first half of 2007, Gartner Inc said in a release.

“Unable to withstand the pressure of the marketing blitz and the reach of the MNC brands, the local brands have almost exited the consumer segment and are rethinking their strategy to focus more on government, education, and small and mid-size business (SMB) segments," said Diptarup Chakraborti, principal research analyst for Gartner’s client computing group.

Personal computer makers in India are divided into three groups - those made by multinational companies, local brands and assembled product makers.

Indian vendors’ sales rose 18% in 2006 while those of overseas companies rose 73 %, it said.

The statement said foreign bands are also dominating the mobile-PC segment in India.

Gartner has suggested that Indian brands can improve local market share by improving product line-up using cheaper processors and increase brand visibility.