Consumer goods firms expect rebound in rural demand to buoy Q3 sales
Consumer goods firms are expecting rural demand to be driven by staples rather than discretionary items like biscuits, while the opposite is likely to be true for urban demand
Bengaluru: Consumer packaged goods firms expect a bounce-back in rural demand to boost overall sales during the October-December quarter, which also coincides with the festival season. “We are expecting demand to really perk up in the third quarter and the festivals will help. We’re expecting at least 10-15% increase in sales this quarter versus the same period last year," said Mayank Shah, category head for biscuits and chocolate at Parle Products Pvt. Ltd.
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