Xiaomi sells over 100,000 smartphones, accessories in one day1 min read . Updated: 08 Apr 2016, 04:38 AM IST
Xiaomi clocked $289 million in sales during Mi festival that ended on Wednesday, drawing 46.83 million unique visitors
New Delhi: Xiaomi Technology India Pvt. Ltd, the local unit of China’s biggest mobile phone maker, said on Thursday that the company sold over 100,000 units of smartphones and accessories in a single day on its platform, the highest since its launch in July.
Close to one-third of the units sold on Wednesday were smartphones, according to Manu Jain, head of the Indian unit.
The company, which globally did sales of $289 million during the seven-day Mi festival that ended on Wednesday, attracted 46.83 million unique visitors to its mobile applications and website.
In India, Mi.com saw close to 1.2 million visitors on its platform in a day.
The company, which does not disclose India-specific revenue, said the sales were the highest it had recorded on a single day since the launch of its portal in the country.
In the quarter ended December, Xiaomi reported sales of about 1.5 million devices.
Earlier this week, Xiaomi led a $25 million investment in digital media firm Hungama Digital Media Entertainment as it seeks to build a services ecosystem in India.
It was Xiaomi’s first investment in India, and part of its strategy to introduce localized Internet services and content on its smartphones.
Xiaomi, which raised $1.1 billion in 2014, has invested in more than 50 start-ups globally, including video content providers, mobile gaming apps and many more to increase revenue from Internet services that offer higher profit margins than handsets.