‘Audi’cious new launch

‘Audi’cious new launch

New Delhi: German luxury carmaker Audi on Friday said it is studying the possibility of locally assembling its Crossover Utility Vehicle or CUV ’Q5’, which made its global debut earlier this year.

“India is a long-term market for us and we look forward for every new model to come here. Our next launch in the country can be Q5, which we recently launched in the European market," Audi India Managing Director Benoit Tiers said.

He said the company was investigating the possibility of assembling the CUV in Aurangabad facility near Pune, adding “If the volume is enough, we can think of it".

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/Content/Videos/2008-11-08/0711_Audi_Launch_MINT_TV.flv910f0728-acdb-11dd-b719-000b5dabf613.flvEarlier this year, Q5 made its world debut at Beijing Auto Show and it was recently launched in the European markets.

He said the company would have to homologate the Q5 to suit the Indian conditions and could make way to the country not before the second half of the next year.

The company meanwhile launched its sports car ‘R8’ in the country, priced at Rs1.17 crore (excluding octroi, registration and transportation costs).

“Before the launch of the vehicle (R8), we have 15 booking orders this year. We are hopeful of selling about 20 cars during next year," Tiers said.

The company, which sold 884 cars in the country till October, aims to sell 1,000 units in the current year.

Audi India assembles A4 and A6 at its Aurangabad facility and it targets to produce 1,000 cars in 2009, Tiers said.

Video by Mehak Kasbekar / Mint