Mumbai: OgivlyOne Worldwide India, the digital and customer engagement arm of Ogilvy & Mather India and a WPP company, on Monday named Namrata Keswani as its vice-president and head of Mumbai office.

“OgilvyOne has been India’s No. 1 Digital Agency for many years. Our flagship Mumbai office was recently ranked among the World’s 10 Best Digital Agencies. And to have Namrata now at the helm is truly exciting. Her varied experience across markets, brands and new media will be ideal, as OgilvyOne Mumbai looks to set new benchmarks across the board," said Vikram Menon, president, OgilvyOne Worldwide India.

This appointment is a home-coming of sorts for Keswani, who began her journey with Ogilvy & Mather Mumbai in 2003 when she handled some of the agency’s most prestigious businesses. Among them were Asian Paints, Mattel, Unilever, Google, Cadbury, Taj Hotels and TBZ. She also spent a year and a half at Ogilvy Singapore, where she managed brands such as GlaxoSmithKline, American Express and Kimberly Clark.

Her interest in fashion and style led her to the role of a fashion stylist at NBC in 2005 and, more recently, at Condé Nast India where she led the Condé Nast factory, a content vertical for the publishing group.

“OgilvyOne Mumbai has grown and transformed rapidly over the last few years into a leading digital agency. It’s a fantastic opportunity to be at its helm and chart its next chapter of growth. I hope to nurture a nimble, learning agency culture and ensure our clients see us as their partner of choice in this exciting, challenging environment where the digital landscape and consumer are evolving so dramatically," said Keswani.

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