Oriflame to bet big on skincare, wellness in new strategic push3 min read 28 Nov 2016, 01:45 AM IST
Oriflame is planning to narrow its focus to the recently introduced range of wellness products and its 'well-established' category of skincare products
New Delhi: Sweden-based direct selling firm Oriflame Holding AG is exploring a new product strategy wherein it will focus largely on skincare and wellness categories. In a global change, the company, known for its wide portfolio of beauty and personal care products, is planning to narrow its focus to the recently introduced range of wellness products and its ‘well-established’ category of skincare products.
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