TVS Motor eyes 50% of the three-wheeler market

TVS Motor eyes 50% of the three-wheeler market

Kolkata: TVS Motor, a well-known player in the two-wheeler industry, is now eyeing at least 50% of the three-wheeler market with the launch of its four-stroke autosrickshaw under the brand name TVS King Arjun in Kolkata and other parts of West Bengal.

TVS Motor president (marketing) H.S. Goindi said the company was eyeing to become a dominant player in the three-wheeler market. “We want to capture 50% of the three-wheeler market by the end of this year."

At present, the company is selling 10,200 autorickshaws per month, which are mostly two-stroke.

TVS has already entered markets in Tamil Nadu, Karnataka, Kerala, Maharashtra, Gujarat, UP, West Bengal, Punjab and Delhi.

Goindi said TVS plans to assemble the three-wheelers at the Mahabharat Scooters plant at Uluberia in West Bengal by the end of the year.

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