Amazon, Snapdeal look to tap NDA’s rural India digital drive3 min read . Updated: 14 Oct 2015, 12:43 AM IST
They are considering regional language versions of their websites and apps; assisted shopping on e-commerce platforms through rural kiosks
New Delhi: E-commerce firms such as Amazon and Snapdeal are firming up a strategy to leverage the opportunities offered by the National Democratic Alliance (NDA) government’s efforts to connect 250,000 villages in India by 2019. This includes initiatives such as forays in regional languages and assisted shopping on e-commerce platforms through rural kiosks.
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