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Apple Watches sit on display at a SoftBank store in Tokyo, Japan, on 24 April 2015. Photo: Bloomberg
Apple Watches sit on display at a SoftBank store in Tokyo, Japan, on 24 April 2015. Photo: Bloomberg

Will Apple report another blockbuster quarter?

Firm reports earnings on Monday, and the results will be compared with last quarterthe most profitable of any company ever

Apple reports earnings today, and it’ll be interesting to see how the results compare with last quarter—the most profitable of any company ever, thanks to sales of 74.5 million iPhones.

Pent-up demand for a big Apple smartphone—the kind that Samsung had long sold that Apple had not—helped drive phone sales at the end of last year. And expectations are still high. In particular, watch for information about China, where Bloomberg reports that iPhone sales will beat those in the US for the first time.

The company will give an update on its buyback and dividend plan. It’s unlikely that we’ll get much detail on the Apple Watch, but I’m sure analysts will ask about numbers during the earnings call.

Bloomberg shows that analysts expect earnings per share of $2.16 and sales of $56 billion.

Speaking of the Apple Watch, a new report from the research firm DataFox says the device could be huge with enterprise customers. This, of course, seems a little counter intuitive given how much has been written about the company’s strategy of marketing the watch to appeal to consumers who care as much about fashion as they do gadgets. (I wrote a little about this a few weeks ago, too.) But there are some compelling data points in the report, which argues that two types of Watch apps for business will emerge: communication and coordination; and tracking and workflow. The report quotes Leo Polovets, a partner at Susa Ventures as saying:

“Enterprise software is being consumerized by apps like Slack and Trello. I think that the Apple Watch will accelerate that trend as app makers capitalize on the ability to surface rich, relevant information unobtrusively." Bloomberg

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