Design and business: The future of design thinking
Some critics have declared that design thinking is dead. They fail to see the value of the holistic view it propagates.
From the beginnings of modern business education, managers have been trained to think analytically about their strategy. This dispassionate approach works well in a lot of ways, but ignores one important fact: the biggest gains in value are often not the result of bottom-line management.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more